THE ANALYSIS OF FACTORS AFFECT TO TOURISM PERFORMANCE IN NORTH SUMATRA
Generally, the tourism industry moved very rapidly after World War II, when in 1970 the
growth of the trade and industry sectors, has been experienced a downturn. Since, it has been
calculated by the 2000s, the tourism sector will become the largest industry. The tourism industry is a tourist destination (DTW) has become one of the leading industries for increasing
to local revenue (PAD), which is beneficial for the development and prosperity of the community. This study aims to prove empirically such as the effect ofstrategic partnerships on tourism
performance, the effect of competitive advantage on tour performance, and the effect of strategic partnerships and competitive advantage on the tourism performance in North Sumatra.
The research method used descriptive and verification. The unit of analysis is the tourist destination in North Sumatra. Data sources were analyzed using primary data collected through
research instruments. Furthermore, the data were analyzed using the multiple regression analysis method. The results proved that strategic partnership and competitive advantage are partially and simultaneously affect to the tourism performance in North Sumatra