@article{Mimit Primyastanto_Candra Adi._Supriyadi_Asro Nurhabib_Aldy Khoiri_Pingkan Ayu Noer Intan_Warzukni Fahma_2020, title={ANALYSIS THE BUSINESS EFFICIENCY AND PROFITABILITY OF CATFISH (PANGASIUS HYPOPHTHALMUS) IN TULUNGAGUNG, EAST JAVA}, volume={17}, url={https://archives.palarch.nl/index.php/jae/article/view/436}, DOI={10.48080/jae.v17i4.436}, abstractNote={<p>Aquaculture becomes one superior fisheries potentials in Indonesia. Catfish is one aquaculture<br>with wide market share. It has a large business opportunity for farmers. Every business wants to<br>achieve the goal to get profits and increasing the business value. Profitability analysis is<br>important for a business. It is one financial ratios to shows the financial performance of a<br>business. Therefore this research is done with aim to explore the business figure, to analyze the<br>value of unit costs and level of business efficiency and business profitability in 2018-2020. This<br>research was done to enlarge catfish of Parsam MSME at Gondosuli Village, Gondang District,<br>Tulungagung District, East Java. This is quantitative descriptive research type with case study<br>approach. Data collection techniques are observation, interview and documentation. The data<br>type is qualitative and quantitative. Data comes from primary and secondary sources. The<br>method to analysis data is qualitative descriptive and quantitative descriptive. The level of<br>business efficiency in this study uses the R-C ratio and profitability. The profitability ratios used<br>are GPM (Gross Profit Margin), NPM (Net Profit Margin), OPM (Operating Profit Margin),<br>TAT (Total Assets Turnover), BEP (Basic Earning Power), ROA (Return On Assets) ) and ROE<br>(Return on Equity). The calculation of unit cost and business efficiency are used to assess the<br>ability to manage the business costs to generate profits. The results showed that level of business<br>efficiency are R-C ratio = 1.09 and Profitability = 19.44%. The profitability ratios are GPM<br>(Gross Profit Margin) = 14.26%, NPM (Net Profit Margin) = 8.51%, OPM (Operating Profit <br><br>Margin) = 10.11%, TAT (Total Assets Turnover) = 3.25 times, BEP (Basic Earning Power) =<br>28.42%, ROA (Return on Assets) = 27.71%, and ROE (Return on Equity) = 8.89%. This analysis<br>shows that value of unit cost is below the price, it is profitable. R-C ratio value&gt; 1, value of<br>efficient profitability in 2020 and value of profitability ratios increase every year, it means the<br>business have a pretty good financial performance.</p>}, number={4}, journal={PalArch’s Journal of Archaeology of Egypt / Egyptology}, author={Mimit Primyastanto and Candra Adi. and Supriyadi and Asro Nurhabib and Aldy Khoiri and Pingkan Ayu Noer Intan and Warzukni Fahma}, year={2020}, month={Nov.}, pages={769-784} }